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Elisa Massoni: 100% Tobeus
Author | |
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Publisher | Corraini Edizioni |
ISBN | 9788875703790 |
Idea Code |
'100% TobeUs' is a project by Matteo Ragni. A toy car born from a project – a design as well as a life project – and made of cedar wood (aromatic, beautiful, natural); an ecological toy (strong, simple); a thought to be taught (respect, reuse, sustainability); a toy for children, men and women of tomorrow. 100% TobeUs was born of a less than noble aim: to serve as a harsh warning to two grandmothers who were crazy about their grandson. When he was met by a profusion of recreational items the father/designer said ENOUGH! And so, for Matteo Ragni, wooden toy cars became a passion, an engagement, an ideal.
Corraini Edizioni