C3 396 Brand And Identity

Publisher C3

ISBN 20925191

Idea Code 18404

The projects in this issue illustrate how architecture can be used to convey a strong message about a company and its brand. Featured are eight buildings that not only affirm their physical presence in the urban contexts in which they are located but also express the mission, ethos, and values which the brands or companies choose to represent. Included are the new headquarters for BBVA by Herzog & de Meuron, Hankook Technodome by Foster + Partners, David Chipperfield’s Amorepacific Headquarters, and the LEGO House by BIG. Also in this issue, a focus on four residential projects in remote locations, surrounded by nature and designed following the challenges of their contexts.

240 p, ills colour & bw, 22 x 30 cm, pb, Korean/English


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C3 396 Brand And Identity