Hermann Eidenbenz (1902–1993) was one of the first persons in Switzerland to describe himself as a graphic designer. From the first half of the 20th century into the 1950s, he was involved in graphic design education in Zurich, Magdeburg, Basel, and Brunswick, first as a student and later as a teacher. The didactic material from Eidenbenz's time as a teacher of graphic design published here throws light on this discipline at a time before graphic design in Switzerland had achieved international recognition.