Back Office 4: Go With The Flow

Publisher Editions B42

ISBN 9782490077519

Idea Code 21274

The fourth edition of ‘Back Office’ covers animated graphic design in the broadest sense, from animated GIFs, through television credits, to procedural animations, and kinetic identities. It addresses the omnipresence of screens, both in domestic (tablets or smartphones) and public spaces (advertising or information screens), which forces graphic designers to expand their approach by integrating the unique qualities of each medium. With this increasing diversity of media, the notion of visual identity is shifting and movement is becoming a mandatory part of the design process. Over seven interviews and articles, the magazine asks, ‘What is the incidence of the animated paradigm on design’?

144 p, ills colour & bw, 20 x 28 cm, pb, French/English


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