Claus Porto - 130 Years

Ach Brito & Ca

Publisher Claus Porto/ Ach Brito

ISBN 9789892079257

Idea Code 18195

This book celebrates the brand Claus Porto, but is actually the story of two companies: Claus & Schweder, established in Portugal by two German entrepreneurs in 1887, gave rise to Ach. Brito in 1918, which in turn reclaimed and revitalised the original brand’s legacy. The enterprise transformed an industry and in so doing changed social habits and tastes. Ferdinand Claus and Georges Schweder started their soap and fragrance factory in Porto, a move which helped to democratise beauty products in the country, previously only accessible to the wealthy. The decorative labels and packaging designs, many of which are reproduced here, drew upon the era’s ornate aesthetic.

230 p, ills colour & bw, 24 x 32 cm, pb, Portuguese/English


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