Pirelli Advertising With A Capital P

Publisher Corraini Edizioni

ISBN 9788875706562

This book tells the story of Pirelli advertising from the 70s through to the present day, drawing on the Group’s Historical Archive, which contains thousands of advertising prints and dozens of television commercials. In the 70s and 80s, the advertisements were made by Pirelli’s Centro, with such great names as Pino Tovaglia, Salvatore Gregorietti, and François Robert. It was Centro, an interesting example of an Italian in-house agency, that took Pirelli communication from a world of tradition into one of marketing-oriented strategies. The 90s saw the arrival of international agencies with global campaigns that used endorsers from the world of cinema and sport.

440 p, ills colour & bw, 24 x 28 cm, pb, English


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Pirelli Advertising With A Capital P