Food Is Fiction - Stories On Food And Design

Publisher Nai010 Publishers

ISBN 9789462084674

Idea Code 18370

On a daily basis, tens of thousands of food products fight for our attention in supermarkets. It’s a miracle that we seem to effortlessly choose what we want from the overwhelming supply. Designers play a crucial role in this. They ‘package’ food and change it into products that appeal, inform, and seduce us. As artisans of alienation, designers make up stories, create illusions and dream images. 'Food Is Fiction' places these stories in the context of the rise of the food industry and contemplates the future of food. From early advertising for classic brands such as Van Houten and Van Nelle, to food pornography, astronaut food, and gastrophysics.

272 p, ills colour & bw, 17 x 22 cm, pb, Dutch/English


Buy this title from:

Idea Books Direct