Richdig by wiedemann/mettler
Pascale Wiedemann and Daniel Mettler present ‘Richdig’, published with their intervention at the Jelmoli department store in Zurich (October 2021). At the site, nineteen shop windows display a word in cursive writing. The design is orange neon on a light blue background, while each word is a maximum of 250 centimetres wide and dances restlessly in the imaginary heaven of products. The words are nouns and adjectives, German and English. They are words used in everyday life or short messages, but there are also words that describe a quality. All are slightly misspelled, but in such a way that it does not necessarily change their pronunciation. A minor shift in reality.
|112 p, ills colour, 17 x 24 cm, hb, German/English