Happy Fashion: Companies, Styles And Anti-Fashion

Emanuele De Donno

Publisher Viaindustriae

ISBN 9788897753056

Idea Code 13673

From the story of Umbrian fashion companies, to styles, to cloth activism, to anti0fashion aspects, this book explores a thirty-years happy period from the 60s to the late 80s. It examines 30 years of enthousiasm, materials, design and style innovation. The euphoric mood often influences the design: sinuous dresses, coloured fabrics, extravagant models. 'Happy Fashion' considers how that creative and consumeristic society period shaped a new lifestyle, a new way of understanding the work of fashion, a new vision of clothing.

272 p, ills colour & bw, 15 x 21 cm, pb, Italian/English