What is post-branding? How to Counter Fundamentalist Marketplace Semiotics
What is post-branding? How to Counter Fundamentalist Marketplace Semiotics
| Author | Jason Grant; Oliver Vodeb |
|---|---|
| Publisher | Set Margins' |
| ISBN | 9789083270678 |
| Idea Code | 23350 |
Part design experiment, part critical theory, and part how-to manual, ‘What is Post-Branding?’ introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critical theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft – a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism.
| 260 p, ills colour & bw, 11 x 17 cm, pb, English |
Set Margins'
